The Town of Crossfield is seeking a creative and strategic Communications Coordinator to lead the development and delivery of clear, consistent, and engaging communications for residents, stakeholders, media, and staff. This pivotal role supports the Town in strengthening public trust by ensuring all messages reflect Council priorities and operational needs.

YOUR Essential Functions

Social Media Monitoring & Updates:

• Monitor official Town social media platforms daily for interactions, questions, and feedback.
• Create and post timely, accurate, and engaging content promoting Town services, programs, projects, and events.
• Track and analyze engagement metrics to measure effectiveness and guide strategies.

Annual Communications Plan:

• Collaborate with Supervisors and Managers to identify and schedule key messages, campaigns, events, and notices.
• Draft content and design materials in alignment with Town branding and standards.
• Ensure all messages are reviewed and approved before release.
• Maintain flexibility to accommodate emerging priorities, urgent issues, or Council direction.

Communications Support:

• Support logistics for open houses, public information sessions, and community events.
• Develop supporting materials such as invitations, posters, fact sheets, presentations, web content, and signage.
• Provide on-site support including photography, live updates, and resident assistance.
• Draft and distribute news releases, public notices, newsletters, and service announcements.
• Provide input into communication-related policies, procedures, and bylaws as required.

Crisis & Emergency Communications:

• Collaborate with leadership and emergency management to provide timely, accurate public information.
• Develop and maintain crisis communication protocols in line with emergency response plans.
• Distribute urgent updates across multiple channels and support post-incident follow-up communications.

Brand & Content Management

• Ensure consistent use of Town branding across all communications.
• Support efforts to keep the Town’s website current, accessible, and user-friendly.
• Maintain photo and content libraries for ongoing use.

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